The ROI of Consumer-Centered Innovation

Co-Founder and CTO Sean O’Malley sits down with the Healthcare Rap Podcast to discuss the concept of bring your own data (BYOD) and causal impact in healthcare decision making. 

Together, Sean and Jared discuss the oft un-answered question across the healthcare board rooms is…

"Yeah, that’s nice…but how do I know it actually worked ?"

Sean then proposes that…

🏥 One of the many reasons health systems have been slow to adopt consumer innovation is that they have struggled to understand their real world impact and ROI .

🪣 Neither the health systems and the companies serving them have neither the comprehensive data nor the statistical tools to sufficiently answer this question.

🔥 Once the data is in hand, traditional ML are not enough. Remember, correlation is not causation! Thus, one must use #CausalML to understand the measurable cause and its effect on metrics most important to systems.

This is the #RealWorldROI needed to understand the utility of interventions, technologies and strategic decisions.